Howls Lab · Ho Chi Minh City
Fitting Lab
AI virtual try-on for fashion brands. A demo room built around your catalog, a link you can send, and an AI layer that answers shoppers and follows up on qualified leads.
The try-on engine comes from a technology partner. Howls Lab owns the product layer around it.
Howls Lab2025Ho Chi Minh City
For brands
A room. A link.A lead.
Four steps from a catalog to a conversation worth having.


- 01A demo room for your catalog
We set up a brand demo room and load the pieces you want shoppers to try.
- 02Share a link
Send one link. The person opening it does not install an app.
- 03Shoppers try on. The assistant answers.
They try garments on. An AI shopping assistant stays in the session and answers as they look.
- 04Qualified leads, tracked and followed up
Leads that are worth a conversation are recorded, then followed up.
The lab
Also built by the lab.
Fitting Lab is the product in front. These are the others — proof the lab ships fast.
- 01Virtual VisitA realtime shared virtual space.View case study
- 02HowlsOSAn internal ops dashboard with AI agents.View case study
03CRM DNYA CRM with orders, contracts, and payroll. 04AI video receptionistA bilingual realtime avatar that greets and answers.
Roadmap
Roadmap & pilot targets.
What we are aiming at. Each card is a target, with a date.
- TargetQ1 2027
Pilot target: 10 fashion brands by Q1 2027
- TargetQ2 2027
Goal: 1,000 try-on sessions/month by Q2 2027
- TargetQ3 2027
Target: 5 brands on paid plans by Q3 2027
Targets, not results.
About
Founded in 2025.
Howls Lab is a small product and AI team founded in 2025 in Ho Chi Minh City, Vietnam.
Contact
Talk to the lab
Write to howls.sslab@gmail.com, or book a 15-minute call about Fitting Lab.
howls.sslab@gmail.com
